Searchcorp

Why Searchcorp? Like most business owners you want to increase sales. I understand, I have run my own businesses for more than 10 years now. A continuous stream of fresh sales leads is the Holy Grail.

When I started my firs business, I saw a number of companies start from nothing and get 1000’s of customers. It made me think that there must be a process that can be built to replicate this.

I decided I wanted to create a Lead Machine. I made up the concept of a Lead Machine, it’s an imaginary machine where you put money in one end, turn the handle and Sales Leads or customers come out the other end, or better still you don’t put in money and sales leads still come out every day.

I spent about 7 years experimenting with different sales and marketing techniques with the aim of creating a perpetual flow of qualified prospects knocking at my door.

It took me about 2 years to really understand what worked, I did a lot of experimentation. I tried railway billboards, I sent out over 150,000 postcards in the mail, I tried seminars, I cold called, magazine advertising, Newspapers, telemarketers, I built vendor relationships and referral programs I relentlessly experimented.

Many of these experiments had positive return on investment (the postcards were consistently good) but they took up a lot of time and sometimes you didn’t get leads or a measurable result for 1-3 months. Way too slow and uncertain for my liking.

Then I found Paid Search Marketing. This was around 2002 when Adwords first entered Australia.

In my opinion there is no guaranteed best way to promote a business. The best thing to do is to experiment with your offer and message and test it until you have found a better way to market and then to keep on testing until you find something better and this process continues forever.

As I mentioned, this process can take 3-6 months in the offline world, sometimes you never really know what was successful.

In the online world using Google Adwords, Yahoo Search Marketing or Microsoft Adcentre you can create an experiment in an afternoon and test it against a dozen other experiments at the same time and know which one is working the best by the end of the week.

You can generate leads today using Search Marketing and measure the return on investment in real time.

But, this is only part of the magic. There is a way in which you can get leads without paying.

Search Engine Optimisation is the process in which you fine tune your Website so that the Search Engines believe that it is the most relevant website for any particular topic and they rank you at the top of the search results.

Being on the front page of the search results for your chosen topic drives massive traffic (I know, I have had had numerous sites with >100 search terms at the top and the leads are great and you are reading this page as a result)

Getting to the top of the Search Results looks like a lucky dip. But for most businesses its just a matter of getting a list of basic factors exactly right.

So what as a business owner do you do?

Do what I did, start with Paid Search Marketing using Google Adwords and at the same time fine tune your website or create a brand new website thats optimised for the Search Topics you wish to compete with.

How can SearchCorp help?

1. We can get you on Google Adwords in 24 hours with a starter campaign that will start generating leads for you from day one.
2. We can advise you on your Website layout and suitability for Search Marketing and suggest changes that will help your website generate more leads.
3. We can build you a brand new website that gets traffic from people looking for your products & services.
4. Over time we can manage and fine tune your Paid Search Marketing to drive down the cost of new leads and increase your effectiveness.

How do I start?

Call Mike Nicholls directly on 0411 222 551 to get started today or make an enquiry in our form and Mike will call you back in less than 24 hours.